Sustainable Tourism Development
The Sustainable Tourism Development Project aims to position the Mikkeli region as one of the leading destinations for responsible tourism in the Saimaa area and to achieve regional Sustainable Travel Finland (STF) status. The project also seeks to promote the best practices and values of sustainable tourism among local businesses while ensuring the continuity, resilience, and economic sustainability of tourism enterprises in the region. Through the project, the importance of sustainable tourism will be communicated both from a regional perspective and from the viewpoint of individual businesses, strengthening the Mikkeli region’s responsible and environmentally friendly image as well as its competitiveness as a tourism destination.
To achieve these objectives, the project is divided into three work packages:
Sustainable Marketing and Networking
Promotion of Sustainable Tourism and the Sustainable Travel Finland (STF) Label
Development of Sustainable Business Practices
Project Start Date: 1 January 2026
Project End Date: 31 December 2027
Lead Partner: MikseiMikkeli Development Company Ltd. (Mikkelin kehitysyhtiö Miksei Oy)
Funding Authority: Regional Council of South Savo
Project Area: Mikkeli Region
Budget: €360,284
Project Team
Hanna Airas
Project Manager
+358 50 3296 560
hanna.airas@mikseimikkeli.fi
Johanna Järvinen
Sustainability Specialist
+358 50 4655 320
johanna.jarvinen@mikseimikkeli.fi
